GUEST: According to eMarketer, digital marketers have a “love affair with data.” Spend on data-driven campaigns continues to grow annually, along with profits attributable to those same initiatives. It’s undeniable that data intelligence has made marketing overall smarter, better, and more valuable than ever before. But innovations that bring great improvement also spawn new challenges. As […]
GUEST: According to eMarketer, digital marketers have a “love affair with data.” Spend on data-driven campaigns continues to grow annually, along with profits attributable to those same initiatives. It’s undeniable that data intelligence has made marketing overall smarter, better, and more valuable than ever before. But innovations that bring great improvement also spawn new challenges. As […]
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